“At Carnival, everything is a form of expression. People color their eyes, mess with their hair and customize their clothes. But Trident thought there was a lack of attention paid to a very important part of the body for partying: the mouth. We launched the campaign Unlock the Mouth at Carnival. We produced an original soundtrack with musical artists Ludmilla and Fernandinho Beat Box. The result was a bubblegum song in every sense.”
