“Through visual metaphor, this spot shows how the new Fiat Fastback represents a giant leap for SUVs. It begins with a couple traveling down the road in the Fiat Fastback and suddenly finding themselves in a traffic jam. To avoid this traffic, the Fastback speeds up a ramp and then begins a spectacular flight through the sky to the chorus of the classic Italian song ‘Volare.’ As the Fastback flies, we see in detail that all the cars in the traffic jam are generic SUVs—totally outdated compared to the Fiat Fastback.”
