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Eric Fernando/Claudio Junior/Rommel Vaz, art directors
Renato Ramalho/Fabricio Soares, writers
Bruno Godinho/Marco Mattos/Ligia Mendes, creative directors
Vinicius Stanzione, creative direction
Marcelo Reis, chief creative officer
Leo Burnett Tailor Made, ad agency
Frederico Battaglia/Ana Luisa Brant, Fiat Automobiles, clients

“The Fiat Pulse Abarth—the first SUV from a brand synonymous with high performance and speed—deserved a campaign that arrived with a bang. By uniting Abarth’s scorpion with one of the greatest songs of the band Scorpions, the result could only be a campaign full of adrenaline with breathtaking scenes.”

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