Kelsey Johnson, art director
Ben Grace, senior art director
Andrew Bohren/
Hannah Cruise/
Emily Friedman, writers
Colin Belmont/
Brian Bockelman/
Ben Conaghan/
Hilary Golubski/
Samantha Schuster, associate creative directors
Conor Clarke/
Matt Keck, creative directors
McKay Hathaway, executive creative director
Debbi Vandeven, chief creative officer
John Godsey/
Jennifer McDonald, North America chief creative officer
Jeremy Cline/
Kelly Gartenmayer, managing directors, creative
Lawrence Brown, program manager
Morgan Jefferson/
Jeff Stiles, editors
Liam Henry, associate producer
Carolina Mach, senior integrated producer
Craig Sklaver, executive producer
Laura Picicci/
Adam Scherzer, project managers
Steve Stone, integrated production director
Emmy Hanlon, project director
Psyop, production company/animation company
VMLY&R, editorial company/post-production company
Spark Foundry, media agency
Ketchum, agency
VMLY&R Kansas City, ad agency
Jimmy Bennett/
Carl Loredo/
Kristin Tormey/
Frank Vamos, Wendy’s, clients
“Wendy’s has become known for its entertaining social presence. So, for the fifth year of #NationalRoastDay—which was created on and for Twitter—we did the unthinkable and took the show to TikTok. We created a custom real-time animated character of our logo and set TikTok ablaze with the sass that has made Wendy’s famous, becoming part of other brands’ marketing calendars and creating our biggest #NationalRoastDay yet.”
