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Kelsey Johnson, art director
Ben Grace, senior art director
Andrew Bohren/Hannah Cruise/Emily Friedman, writers
Colin Belmont/Brian Bockelman/Ben Conaghan/Hilary Golubski/Samantha Schuster, associate creative directors
Conor Clarke/Matt Keck, creative directors
McKay Hathaway, executive creative director
Debbi Vandeven, chief creative officer
John Godsey/Jennifer McDonald, North America chief creative officer
Jeremy Cline/Kelly Gartenmayer, managing directors, creative
Lawrence Brown, program manager
Morgan Jefferson/Jeff Stiles, editors
Liam Henry, associate producer
Carolina Mach, senior integrated producer
Craig Sklaver, executive producer
Laura Picicci/Adam Scherzer, project managers
Steve Stone, integrated production director
Emmy Hanlon, project director
Psyop, production company/animation company
VMLY&R, editorial company/post-production company
Spark Foundry, media agency
Ketchum, agency
VMLY&R Kansas City, ad agency
Jimmy Bennett/Carl Loredo/Kristin Tormey/Frank Vamos, Wendy’s, clients

“Wendy’s has become known for its entertaining social presence. So, for the fifth year of #NationalRoastDay—which was created on and for Twitter—we did the unthinkable and took the show to TikTok. We created a custom real-time animated character of our logo and set TikTok ablaze with the sass that has made Wendy’s famous, becoming part of other brands’ marketing calendars and creating our biggest #NationalRoastDay yet.”


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