“Zooba, an Egyptian street food restaurant based in Cairo, provides a modern twist on traditional classics. With the opening of its first store in New York City, the restaurant came to us for a new brand identity. We went to Cairo and were inspired by the beauty of the layered visuals we saw on the streets: the hand-painted typography on fūl carts, geometric patterned tapes, mix-and-matched colored tiles, posters and painted illustrations on walls. We worked with a Cairo-based calligraphy artist to paint the Arabic type for the branding and layered this with modern versions of patterns and illustrations inspired by the streets of Cairo.”