“For Halogen, a mixed-use hospitality and residential space in Arizona, real estate developer The Wolff Company wished to preserve the legacy of the demolished theater it’s built upon. So, we used several salvaged interior decorations as reference for the wordmark. The letters are constructed with simple circles and squares and angled cuts to complete the form. The o is perfectly aligned to the center of the wordmark and constructed from a circle, referencing the lens of a camera.”
