“With in-person microschools across the country and clubs online, web-based educational platform Primer empowers future generations to bend the arc of history. With our brand program, we worked to bring the magic of Primer to life with ethereal illustrations and an energizing tone of voice. Fueled by open-ended questions and short, snappy sentences, our verbal identity speaks directly to the kids we’re building for, bringing energy and curiosity to the table so that they can do the same.”
