“TED’s flagship conference is an inspiring and immersive week-long experience. 2024’s theme was ‘the brave and the brilliant,’ and TED’s Brand Creative team created an identity and environmental design to bring it to life. We combined custom lettering and illustration done in-house with typography and a thoughtful use of color to propel attendees on their journey. Big moments matched the scale of the impressive venue, and small details rewarded exploration and curiosity.”
