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Jackie Rodriguez/Aiqi Zhang, designers
Aaron Skipper/James Taylor, design directors
Pedro Silveira, motion graphics
Nick Ciffone/Colin Snow/Rhodney Viray, creative directors
Brent Anderson, global chief creative officer
TBWA\Media Arts Lab, ad agency
Apple, client

“Fuzzy Feeling” :81
“Designed for Apple’s holiday short film ‘Fuzzy Feelings,’ the Fuzzy Alphabets represent a unique typographic voice, drawing inspiration from Apple’s established typefaces but reimagined to embody an intentionally imperfect, whimsical character. To bring a tangible layer of authenticity to the film, each letter was handcrafted from real felt. The typography mirrors the film’s narrative, which intertwines two distinct worlds into a single story.”

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