“We view tequila as an iconic spirit with deep cultural roots. However, brands often try to convey this heritage through vintage and distressed labels. While these labels attempt to represent authenticity, they also inadvertently blend together, making differentiation challenging. We built Sorbo Tequila to challenge the status quo and stand out against a wall of bland packaging.
“We recognized early on that the key to capturing a new audience was to break free from clichés. Our intention was to retain the spirit’s rich heritage while presenting it in a fresh, modern light.”
