“We were invited to refresh the identity for the Regional Transportation Authority—which coordinates the Chicago region’s transit system—in advance of announcing its next strategic plan. The logo is a solid monogram reflecting speed and strength with an ‘overline’ running through the characters like a train or bus pulling into the station. The typography is a customized version of Graphik by Commercial Type, a hardworking sans serif typeface with a modified r, t and a to align with the logo’s visual language.”
