“South Side Home Movie Project (SSHMP) is a film and cultural preservation entity within the University of Chicago. We designed its identity and website to embrace characteristics integral to film—stacking, sequence, film grain, dust, scratches and blurs. We balanced SSHMP’s desire for large hi-res images with its, at times, lo-fi archival materials. The customized I of the SSHMP logotype and custom brand typeface draw inspiration from film leaders and perfs.”
