“Slow & Low is a Chicago-based nonprofit organization for low-riders. For its retrospective book, we made every editorial, design and material decision to resonate with lowrider culture. The book’s grid system creates an elaborate page sequencing that highlights perspective shifts and contextual relationships. Each photographic composition contributes to a filmic cadence, with motion, zooming and surrounding angles providing the viewer with a sense of cruising. The cover’s vertically stacked blackletter typeface evokes forearm tattoos and church altar banners, appropriate references given the ink coverage and the importance of faith within the lowrider community.”