“Design shapes human perception and biases through visual storytelling, acting as a form of visual poetry that can convey complex ideas and evoke emotional responses, thus influencing cognitive and cultural shifts. The book Different Ways of Seeing demonstrates how the storytelling
in graphic design subtly alters the observer’s consciousness, steering emotions, beliefs and actions. It aims to create immersive experiences that provoke discussion on the relationship between design and perception.” Typefaces: Diatype, Neutral Face.
© Yaheng Li
