“A playful and approachable sans serif, Fig Grotesk was originally inspired by a late-19th-century specimen from Amsterdam Type Foundry—the small size of Breede Magee Antieke in which the terminal serif loses the thick-and-thin contrast and blends into the letterform structure. Converting this feature into Fig Grotesk’s geometric structure, I imbued it with a modern grotesque proportion that feels clean and contemporary, while its curvy terminals add a touch of warmth. Available in eight weights and sixteen styles, Fig Grotesk is perfect for logos, headlines and subheads.”
