“Eliptico is a contemporary high-contrast serif with diagonal stress and angled, oval-shaped counters. The ovals are also integrated in letterforms like B, D, G, P and R, creating a playful pattern throughout the text. The extreme thick-and-thin contrast, sharp cuts and triangular serifs give the typeface an elegant look, perfect for use in editorial applications and branding. The hanzi prototypes shown reflect a custom license available for purchase from Typeji for specific glyphs that harmonize with Eliptico.”