“Toast” :30
“You get what you pay for, a sentiment mostly true for brunch and haircuts but not so much for the juice running your appliances. We realized that, when it comes down to it, a ‘premium’ energy provider wouldn’t shave your back any differently than a cheap, no-frills power company. Through a rigorous series of controlled experiments, New Zealand–based power company Frank Energy challenges these perceptions of ‘value.’ Built in the husk of an abandoned university, the purpose-designed ‘Testing Lab’ provided the backdrop to the domain, continuing the ‘lore of Frank.’ With all variables controlled, the tests reveal a cast of odd subjects, undertaking common household power tests. The result? Same energy. Probably cheaper.”