“Be Imperfect” :60
“The voice in your head will tell you a lot of things. It’s up to you whether you listen. Les Mills, a New Zealand–based pioneer in fitness with more than 50 years of expertise, challenges the traditional fitness narrative with Be Imperfect, its brand platform and campaign that strips away the glossy facade of gym perfection and embraces the missteps, dripping sweat and grit that come with every fitness journey.”
