“In 2025, Nike Running revived the After Dark Tour, a global series of nighttime running events for women across six cities. Our role was to create a dynamic web experience that reframed the women’s running space with a mix of grit, femininity and celebration, using bold typography, high contrast visuals and immersive motion to connect participants worldwide. The result was a powerful platform that not only facilitated global participation but also challenged the status quo of women’s running.”
