“Time, as it moves through space, is at the heart of this redesigned identity for the Noguchi Museum. Isamu Noguchi’s design blurred boundaries between interior and exterior, inviting natural light and seasonal change to animate our experiences. The rebrand distills this concept into a system that visualizes time’s quiet presence. A custom typeface and evolving elements speak to the museum’s role as a vessel for temporal flow, where visitors feel the shifting rhythms of space and light.”
© Eun Soo Kim
