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Brandon Gutherie, designer
Neil Hinson, writer
Robert Shaw West, creative director
Matt Shapiro, illustrator
The Republik, ad agency
Graybeard Distillery, client

“For Durham, North Carolina–based Graybeard Distillery, Bedlam Vodka takes its name from a rugged coast town in Northern Ireland yet derives its attitude from the commonly understood definition of the word bedlam—‘chaos and conflict.’ Emboldened by actual Irish bloodlines and the product’s distilled-from-rice smoothness, we doggedly stuck to the facts that render all other vodkas irrelevant.”

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