“Join the Skeleton Army Evolution!” 1:24
“What happens when video game Clash Royale’s Skeleton Army meets a real-world cause? For Halloween, video game publisher Supercell and the National Health Service teamed up with Uncommon Stockholm and William H. Macy, who stars in our spot as a morgue pathologist with a message that hits home: inspiring real-world organ donations. The campaign turns an in-game update into a life-saving call to action that encourages players to save a life.”
