Identity for seaside noodle restaurant Pangmei Aranya. “We started with the vernacular graphics of tourist destinations in China—visuals often dismissed as cheesy, low quality or undesirable—and treated them as what they truly are: authentic, joyful and unapologetically alive. Elongated sans serifs overlap with cursive English scripts, set against red-blue gradients. AI tools reinterpret memory-rooted elements, while the art direction references destination T-shirt prints and street souvenirs—something worn, carried and lived with.”
