“For the 29th edition of the Toronto Reel Asian International Film Festival in 2025, we translated illustrator Janet Mac’s luminous 3-D world into an immersive visual system. Fluid typography pairs with saturated gradients and soft, animated landscapes to evoke movement and possibility. Framed by bold color borders and a contemporary editorial layout, the identity balances warmth and clarity—honoring Asian Canadian storytelling while inviting audiences to see the bigger picture.”
