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Yiting Nan/Justin Zhang, illustrators/directors
Yiting Nan/Hannah Sun/Dino Xu/Justin Zhang, animators
MOYNAT, client

“What could be more meaningful for a designer who grew up in China than creating something to celebrate Chinese New Year? With an open brief to develop a concept centered around the snake and to feature the hulu (‘gourd’), this series for handbag brand MOYNAT highlights the joy and festive spirit of the Year of the Snake with a modern take.”

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