“When Trump first called Canada the ‘51st State,’ a ‘Buy Canadian’ frenzy erupted in the country. Moving at the speed of culture, we launched this campaign for Canadian packaging company Maple Leaf Foods titled Look for the Leaf. Even if it isn’t ours., using its paid media to promote other Canadian brands. The campaign turned political anxiety into a nationwide shopping movement that reached 66 percent of Canadian grocery shoppers and led to a sales increase that doubled the category.”
