"This particular ad grew out of a last-minute request from the client who informed us that they had an opportunity to run some backlit translites inside the Bradley Center (home to the Milwaukee Bucks). Because the job was flaming hot, we were originally asked to simply convert some existing print ads and be done with it. Well, mix in one all-nighter and some nice art direction, and here's what you get. Another execution featured the headline: You don't have to be 7-feet tall with a 43-inch vertical to be a player."
