"This ad was born out of the idea that most business banks have merged and mega-merged themselves into becoming so large, not even Dick Gregory could help them," said Dave Hanneken. "These Jabba-sized banks claim they still got game, but they don't even come close to delivering. Other ads in this metaphorically-driven campaign feature an elephant in a horse race and a steam roller maneuvering an obstacle course. Park Bank is one of those rare jewels that's still an independent business bank. Shhhhhh."