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Mike Shaughnessy, art director
Dave Hanneken/Ross Lowinske, writers
Dave Hanneken/Rich Kohnke, creative directors
Dale Stenton, photographer
Erika Csavoy/Jim McDonald, digital imaging
Park Bank, client
"This ad was born out of the idea that most business banks have merged and mega-merged themselves into becoming so large, not even Dick Gregory could help them," said Dave Hanneken. "These Jabba-sized banks claim they still got game, but they don't even come close to delivering. Other ads in this metaphorically-driven campaign feature an elephant in a horse race and a steam roller maneuvering an obstacle course. Park Bank is one of those rare jewels that's still an independent business bank. Shhhhhh."
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