"'At first it seemed like an easy assignment,' said Rich Kohnke. 'Create some ads that sell an exhibit about ads. Then we realized that the ads in question were none other than some of the greatest of all time. (Gulp.) While our first goal was to make sure people would walk into the museum, our secondary (and admittedly selfish) objective was to make sure our peers felt the campaign was at least worthy to stand on the periphery and not embarrass itself.' No lemon here."