"Produced as part of a campaign to sell the concept of Youth Sports for YMCA's throughout the country, these ads proved to be quite a challenge. 'We actually had to produce at least six different versions of each ad to reflect the lifestyles and the ethnic diversity of specific regions,' said Dave Hanneken. 'We had models in sweatshirts for the Midwest YMCAs. We had models in T-shirts for YMCAs in the south. We had Asian kids, black kids, white kids, hispanic kids ... all so that the pieces could be turn-key for any YMCA in the country.'"