Church in the City ad. "An ad guy dies and goes to the gates of heaven. St. Peter eyes him with suspicion after learning of his past profession. Before Peter can stamp 'Rejected' on the paperwork, the ad guy pleads, 'Wait, look at all the nonprofits I worked on!' Peter is intrigued. Sensing a reprieve, the ad guy then mentions the campaign for Church in the City. Peter is sold and says, 'You may enter. However, if after a few weeks you don't test well, I'll bounce you to downstairs toot-sweet.'"