"Whether you were a fan of baseball or a fan of advertising, this exhibit had a little something for both camps," said Rich Kohnke, the designer and co-curator of the exhibit. Agencies from all over the country submitted work for the showcase, which ran in conjunction with the 2002 Major League All-Star game in Milwaukee. "As an art director your world is usually limited to so many column inches. However, in this instance I had over 10,000 square feet. That was a fun canvas to paint on."