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Rich Leland/Rick Mendes/Tim Mueller, designers
Joel Fisher, creative director/information architect
Ed Callahan, executive creative director
Ian Schenck/Alex Tchirakov, programmers
Laurie Ward/Michael Gibbons, clients

"Babe Ruth's Web site and online store appeal to children, teachers and sports enthusiasts alike. With strong attention to graphic detail, Planit captured Babe's educational and historical value through color, imagery and animation," said Amanda Karfakis, public relations director. "Planit developed custom backend tools for the museum that enable staff and volunteers to manage content and inventory easily. Our designers are always thinking about how to design from a development perspective. This shot captures great use of integrating functional design and technical deployment. We brought Babe's legacy to life through an interactive, scrolling timeline that captures the greatest moments in his life and in American baseball history."

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