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Mother, ad agency
Coca-Cola, client
"Mother’s first work for brand Coca-Cola, following on the worldwide ‘Real’ strategy, in its simplest, purest form. A soul singer sings Nina Simone’s ‘I Wish’ to camera while handing out bottles of Coke. No special effects, no movie stars, nothing except for a song and sharing Coke."'"I Wish" :60(Open on a generic city street . People hustle about their daily business unaware of one another. A woman—Sharlene—is saying goodbye to a friend, she turns and walks towards the camera. She walks around a corner and, without warning, she begins to sing. A young woman walks past her in the opposite direction. There is an exchange (of what, we are not sure); the young woman stops and looks down at something and then back to our singer. We see her smile before she continues on her way. The camera continues to pull out to reveal Sharlene carrying a bag from which she takes a bottle of Coke. Off to her right a businessman paces, absorbed in a conversation on his mobile. She hands him a bottle of Coke. He is so pleasantly surprised he finishes his call. At that moment an older man, clearly a total stranger, comes out of a doorway laden with rubbish bags. Infected by the generosity shown by our singer our businessman opens the lid of the bin for the old man. They instantly make a connection and start talking. In the foreground a woman stands by a public phone . She is searching through her pockets for money. A stranger behind her in the queue is given a bottle of Coke. Grateful he ‘pays it forward’ by giving the woman some money for the phone. Still moving towards us Sharlene picks out another bottle. She continues to walk; the joy of the song emanating from within her. She passes a taxi driver sitting in his ‘Off Duty’ cab. As she passes his window she gives him a bottle of Coke. His tired, face comes alive, he drinks and we see it have an immediate effect as behind our singer we see his light ping ‘On’. It’s as if she knows what just happened; she smiles brighter and sings louder. Mean while the cabbie is out on the street opening the back door to his cab for a new passenger. Sharlene arrives at the end of the block joining some teenagers who are waiting to cross. She gives one of them a bottle of Coke which adds to the surprise on their faces. Everyone is now holding their own bottle of Coke. The camera pulls out and, magically, beautiful drawings grow around the screen, the beginnings of the end frame as a bottle of Coca-Cola appears in the middle of the screen)Endline: The Real world of Coca-Cola…is spelt out around the bottle. The End.Coca-Cola Legal: ‘Coca-Cola’, ‘Coke’ and the design of the ‘Coca-Cola’ Contour Bottle are registered trademarks of The Coca-Cola Company.
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