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Mother, ad agency
Orange, client
"The last ad in the cinema before the movie starts, reminding the audience to switch off their phones. One of a campaign of four, where movie stars pitch their film ideas to the Orange Film Commissioning board, who are obsessed with shoe-horning various Orange products into the idea, consequently the mobile phones literally ruin everyone’s movie."Orange Gold TV Spot"Roy"(Open in a rather surreal office setting with a panel of workers in suits, shirts ties etc, except for one guy wearing slightly cooler clothes, to go with his slightly longer hair and moustache. The room is dark and behind them all is a huge clock slightly lit with the time saying ten to one. The central man in the suit starts talking as some copy appears over the screen to tell us that this is the Orange Film Commission Board.Man: Mr. Schneider the Colombian connection, go.(Cut to film Star Roy Schneider in the dark, up lit only by an upturned table lamp)Schneider: It's 1979. I'm a cop, I'm gonna make the biggest drug bust of all time.(Cut to the panel nodding)Schneider: Wer'e gonna be shooting in black and white; it's gonna look moody…(Close-up on main man)Man: Wow, can I, err just stop you there for a second?(He presses a remote control towards Roy, a light appears as a blind winds up)Man: This is the script we're photo messaging as the hero, right?(Long shot on Roy)Schneider: No I'm the hero but in the part look sense yeah.(Medium shot of the panel looking in different directions, pens in hand making notes)Man: Yeah, well it's just that photo messaging is only available in color, does that work?(We now see a window behind Roy with the orange logo and some enlarged film strips on it)Schneider: But this is a black-and-white film; we're shooting film noir.Second man: Well we could still have photo messaging in color.Man: Right (High long shot of Schneider in front of the powerful window standing alone trying to passionately voice his opinion to the panel from the other side of their huge desk, Leaving him looking small and alone)Schneider: No, no you do that in commercials, I’m just trying to give the film some integrity.(Back to a wider shot of the table)Third man: You're right.(Medium shot of Schneider delighted that someone is on his wave length, he points to the third speaker. Close up of third man)Third man: Photo messaging comes in color, so lets shoot the whole thing in color.(Close-up of Schneider with a ghastly look. Cut back to the main man)Man: I like it.Close up of Schneider looking disgusted)Schneider: You want to shoot film noir in color?(End of table medium shot focusing on the main speaker with the third guy eating in celebration and rubbing his hands together. All eyes on Roy)Man: Well Film Orange if you will.(Cut to Schneider looking deflated)Schneider: Film Orange.(Back to the medium shot of the table. The panel is all smiling, happy with their productive brainstorm. The main guy is smiling and looking toward Roy)Man: Roy, we're gonna need a bigger boat.(Cut to a medium shot of Roy looking annoyed, waving his hands in a flapping motion as if to dismiss everything they are saying. He turns and walks out of the picture)Panel: Thanks Roy, we'll see you, take care.Title card: Don’t let a mobile phone ruin your movie.Man: Wow, he’s nice, yeah I’m excited, yeah sexy.Pack shot: DON’T LET A MOBILE PHONE RUIN YOUR MOVIE PLEASE SWITCH IT OFF
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