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Mother, ad agency
Super Noodles, client
TV spot for Super Noodles. "The first of Mother’s four-year campaign that completely repositioned Super Noodles—food values take a backseat to the funny role that Super Noodles can really play as an easy snack in consumers' lives. Also, the first Unilever commercial in history to show an animal eating the product.""Selfish"(Open on a couple sitting on a sofa facing the camera. The man is bending defensively over a plate of food and appears absorbed in the television that we can't see. The young woman is sitting very close to her partner, her posture angled toward him, staring at his plate of food)Woman: So how are your Sweet and Sour Supernoodles then?Man: Umm…(Cut to close-up of the man's head, he doesn’t even glance away towards the woman, cut to a medium shot showing the couple)Woman: Oh give us a try?Man: Uh uh.(Close-up of the woman pleading) Woman: Oh come on I just want a little taste.(Cut to close-up of man)Man: No.(Close-up of the woman)Woman: Tut, aww moody.(Medium shot of the woman still looking at him. He is still paying no attention, but his manner is now upset)Man: Look I hate it when you do this, I offered to make you some and you said no all right?Woman: Well I'm not hungry, I just want a little taste, just…(Close up on the man's face, he looks at her angrily as her hand lunges toward his plate. Cut to a close-up of man, who without looking moves his right arm backwards) Man: No.(Long shot of them sitting on the sofa. The man has put his plate on the arm of his chair away from the woman. We then see a pet dog jump up on the table)Woman: Ohhh Moody.(Cut to close-up of the dog eating the noodles off the plate, cut to the man's face showing a look of anger and deflation when he realizes what's happened with the dog and his food. Then we see a long shot of the couple on the sofa. The man turns to the woman with the plate with a sly smile on his face offering it to her)Man: Here look you can finish them off if you like.(Close-up of woman, her face turns from sad to happy)Woman: Ah, David, are you sure?(Medium shot of the two of them. David is looking very happy with himself thumbs in the air)Man: yeahWoman: Ow, you really love me don’t youMan: Yeah, heh heh heh…(Pack shot in the dog's leg)VO: Batchelor's Supernoodles, because noodles can be super can’t they?
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