"Eddie Bauer launched a new line of outdoor gear in Target stores nationwide. The consumers for these sleeping bags, tents, backpacks, etc., are predominantly families that enjoy day hikes or car camping. KLI developed a comprehensive color, naming, fabric design and packaging program. The color palette consisted of two neutrals (asphalt and stainless), four essentials (clay, sand, ice and land) and three accents (lake, leaf and light). Inspired by the paths that travelers take, the colors selected work collectively, in smaller groups and individually. The contemporary yet classic palette supplied fresh multi-way combinations for fabrics, product hardware, graphics and packaging. In-store the packaging with striking black-and-white nature images, functional color coding, simple product naming and descriptions and clear product photography creates a compelling billboard that lures consumers."