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Dale Lantz, creative director
Horton, Lantz and Lowe, ad agency
Sage Fly Rods, client
"Lost River Range, Idaho. This was shot during one of our very bad fire seasons one fall. We were unable to see the mountains at all for a couple of days because of the dense smoke so Dale and I piled back in the car and drove to another location in northern Idaho hoping it would clear. After watching the weather I saw we were going to get a fall storm. We called the guide and had him meet us at the ranch. As we are driving down the valley we could see the light was going off. We met the guide at the ranch, positioned him in the river, shot four sheets of film and the light went flat. The orange surreal light was the sun filtering through the fires."
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