California Coast, one image from a six-shot print campaign. Headline: What can handlebars tell us about financial partners? "Bill and I had already traveled about 1,500 miles shooting the other locations for the other ads. When I saw this section of highway I was very excited. We wanted to take something that was a little unpredictable. The graphic elements of the trees were what made this shot for me. We had very little time because this was taken on Highway 1 and traffic control was limited to only about five minutes. My assistants and I would run onto the highway and place the 8 x 10 camera on pre-taped marks on the road and at the same time move the bike into position and take a few shots before having to clear the road."