Print ad for Simms Fishing Products. Headline: Needs: Microfiber hat. Bungalow shirt. Skiff shorts. Airlines to go on strike. "This picture reminds me of a Winslow Homer watercolor of his work in the Bahamas in the early 1900s. As part of the Simms campaign I asked creative director Jim Hagar, 'What about going to the Bahamas to shoot one of the ads?' 'Hago', a good friend that I've known for several years, is a very accomplished fly fisherman and is always up for a great adventure so off we went (Hago is the one casting). I love this picture because the person sitting in the boat is an old guide I have fished with personally on Andros Island for about ten-plus years. His name is Wellington Markay, he always has a pleasant smile and a great joke to tell. And, yes, the skiff is something Welli actually fishes with."