"PAL is a London based charity with a distinguished track record of developing creative think-tanks involving the performing arts, business and education. They approached Luminous to develop a new brand experience which would help secure new investment in the organization from funding bodies throughout the world," said creative director Jon Towell. "The communication strategy delivered a refreshed identity, Web site, brochure and stationery range. The brochure features a double spine allowing it to be read from both ends with one half highlighting PAL's history and the other celebrating the exciting diversity of PAL's creative laboratories through the use of diverse imagery. A special edition was produced with the cover adopting a heat-sensitive ink which reveals the 4-color image behind when touched."