"The idea for the clothing drive was born in 1997, my first holiday with @radical. I was astounded by the amount of gifts that came into the mailroom. It set me thinking that holiday greetings could be about more. Instead of giving clients a gift for the holidays, @radical asked them to give clothing to those truly in need. The commitment began with an original design and manufacture of a bag, and continued in a global effort, with each of the company's offices coordinating pickup and delivery of the donations to chosen charities. My inspiration came from Tibor Kalman. It was time to use the power of good design, in Kalman's phrase 'simple, elegant, seductive,' to rechannel the holiday abundance to places parched with need," said creative director Rafael Esquer.