"The poster was created using an 8mm film leader of a girly film found at a thrift store. The iconography of a film marker being a timeless identifying image of movie making,"said designer Jamie Sheehan. "The film tape was scanned in huge with the only retouching in Photoshop being the lettering on the clapper. Lettering was done using old, broken press type to create the uneven, do-it-yourself aesthetic—the hallmark of most any Chantry designed piece."