"When we started working on this project, we didn't have a client, or the money to produce it. Just an idea. But, as any good 'man-against-the-odds' story goes, we believed in the message, and began seeking people who could help," said writer Shawn Finger. "Five years and a production grant later, all we needed was a client—someone who could recognize that a call-to-action didn't have to involve calling anyone. Planned Parenthood, pioneers in the movement for sexual responsibility, embraced the donated posters and began hanging them in their clinics only days after they left the press. Now, when people ask how it all got done, our answer is simple: Let the idea lead."