"Television spot for Mizuno Golf, USA. Most golf club commercials are set on a lush, green fairway. Knowing that, we opted for a gritty, oil-stained airport tarmac where a disgruntled baggage handler actually shows respect for a set of Mizuno clubs," said creative director Ron Huey. "Baggage Handler" :30(Open on medium shot of a airline baggage cart sitting on a tarmac. We see luggage being carelessly thrown in, some bouncing and falling to the ground)SFX: Luggage banging and crashing to ground.(Cut to reveal a baggage handler who is grabbing luggage from a conveyor belt and recklessly tossing it in the general direction of the cart. He sees a Mizuno golf bag coming down the conveyor and suddenly his demeanor changes. He carefully takes the golf bag and gently sets it on another cart. Then he returns to the conveyor and continues carelessly tossing the other luggage around)(Cut to art card with Mizuno logo)Anncr. (VO): Mizuno. Your passion is our obsession.