Anheuser-Busch TV spot. "On the heels of several campaigns driven primarily by comedy, the client identified a consumer need to identify with the visual appeal of the product. Reluctant to repeat the classic beer-pour ads of the ’60s, the agency came to DK not with boards but the simple assignment to reinvent and recontextualize beer photography. DK developed spots implicating screenplay, beer and Anheuser-Busch’s ‘King of Beers’ crown icon fashioned out of liquid drops and beer foam. Nine spots were shot in Chicago, Toronto and Prague, using custom-built rigs, 50,000 frame-per-second cameras, motion-tracking, compositing and live action. Only one of the nine spots featured dialogue."