Artists Against Piracy TV spot. "Our charter on this spot was to create a sight-sound metaphor for music’s boundless capacity for personal emotion.’ DK hired Beck guitarist Lyle Workman to record a 30-second performance that evolved from amateur to virtuoso. Using software that links sound waves to graphics, typography like practice and dedication undulate as if physically propelled by guitar strings." "Circle-C" :30SFX: Someone practicing electric guitar. Each time the musician makes a mistake, he starts again, trying to master the riff. (Open on the word "practice." The "C" is the copyright symbol. All of the letters in the word begin to shift, except for the ©, which remains static. This happens each time the word changes throughout the spot. Words change to "dedication," "sacrifice," "creation." The word changes to "music")SFX: The guitarist nails the riff...(The word changes to "respect")SFX: Guitarist improvising an amazing lead. (Dissolve to AAP logo and Web site address)Title card: Artists Against Piracywww.artistsagainstpiracy.com