Quikrete TV spot. "So much can and is built out of concrete, the agency wanted to demonstrate the boundless diversity of their client’s product. DK modeled an entire ‘cityscape’ in 3D, and mapped it with blueprint line art and product labeling. Set to a raucous sound track directed by DK, a single staircase grows into a sprawling metropolis, built entirely of yellow-and-black Quikrete packaging." "Origami" :30(Open on a yellow Quikrete bag)Anncr. (VO): Quikrete.(The bag starts folding, origami-style and forms a sidewalk)SFX: Heavy thuds, booms and bangs as bag folds and refolds itself. (Then the bag folds into a driveway and garage)Anncr. (VO): …for over 60 years…(The bag then folds into a bridge…)Anncr. (VO): …it’s been used by just about everyone…(…then into a cityscape)Anncr. (VO): …for just about everything.SFX: One last big boom.(Quikrete bag drops down in front of the cityscape)