"I'm particularly fond of this commercial because, as far as I know, it's the only positive anti-smoking piece of communication ever made. Where most anti-smoking work delves into all the horrible statistics and gory visuals, of which I assure you there are many, this spot simply steps back and asks people to imagine a world without the devastation of cigarettes." "Bubbles" :30 Music: Dreamy soundtrack throughout. (Throughout the commercial, everything looks slightly dreamlike and slowed down. We follow a series of smoking situations where cigarettes are replaced with soap bubble wands. The way people hold the wands and blow bubbles mimic how a smoker would smoke a cigarette. Open on a blue sky revealing the top of a building, bubbles flow into the air. Cut to the outside of a café where people are sitting at tables and blowing bubbles. Cut to a busy city street crosswalk. As people are crossing the street, we see a man walking and blowing bubbles. Cut to a close-up of a pair of lips blowing a bubble. The camera pulls out to reveal a group of teenagers talking and blowing bubbles. Cut to the exterior of an office building, people walking by and some office workers are standing outside blowing bubbles. Cut to shot of the blue sky, bubbles float up into frame. Cut to exterior of a night club with a line of club goers and bubbles floating up in the air. Cut to exterior of a car driving, bubbles float from driver’s side window. Cut to interior where a man is blowing bubbles and a baby sits in a car seat. Bubbles surround the baby as he points to them and looks at them in awe) Super: Imagine a world without cigarettes. Super: UNDO tobacco everywhere. Sponsored by the California Department of Health Services.