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Court Crandall/Sean Vij, writers
Court Crandall, creative director
Laurence Thrush, director
Heidi Hawkings, agency producer
Headquarters, production company
Ground Zero, ad agency
Miller Brewing Co., client
"Our goal was to do something that brought Miller's tagline, 'Good Call' to life in a more emotional and human way while being mindful that whatever we created had to be dramatic and entertaining enough to hold its own next to ESPN's programming. The result was a six-minute short film entitled The Squeeze about three guys from ‘Southie’ (Boston) whose uncle has a fatal heart attack while watching Boston win game six of the World Series. The boys subsequently develop a covert scheme to interfere with the plans for their uncle's funeral so that nobody misses game seven of the World Series." "Act 1" 1:30(Open on the interior of a modest suburban home at night. Tom, Pete and Uncle Max are anxiously watching the baseball game. Uncle Mack is yelling, where as Pete and Tom just looked pained)Pete: Shut up will ya.Mack: (agitated) You got first and second, got one out.Tom: He's fresh out of the bull pen.Mack: (agitated) Well put him back in the bull pen cuz this guy can't do anything.Pete: You're gonna put a whammy on it and jinx the game.Tom: Let it happen, relax and watch the game.Mack: I saw it a hundred times before, they can't do anything.Pete: Stay right here.Mack: Nah Nah it's frustrating, you watch the game.Pete: Look here's the pitch, right here.Mack: Yah yah you watch the game.Tom: Come on Mack.SFX: Doorbell rings.(Cut to Denny, a man in his late 20s is there. He’s got a grocery bag of Miller Lite. Uncle Mack, an older man, opens the screen door. He hurries Denny inside. Cut to foyer)Denny: Hey what's up Uncle Mack? What’s the score?Mack: (huffed up) We’re blowing it. Ya get the dip? The chives?Denny: I got the dip, I got the dip.Mack: Ya got the chives?Denny: I dunno.Mack: (hastily) Get in the house. (Mack pushes past Denny to stand on the front steps. Denny sets the bag down on the coffee table, grabs a Miller Lite and sits down in Uncle Mack’s chair. Uncle Mack sees this and calls in from the front porch/front window) Denny: What's the score, what's the score?Tom: Hey, get over here, that's uncle Mack’s.Denny: Who's out? Come on.Anncr. (VO): And here comes the pitch. Got him. It’s over! Boston wins! We’re going to game seven!(The men in the room begin jumping up, cheering and slapping high fives. They’re overjoyed. Suddenly, as he’s jumping, Pete calls back to the front steps)Pete: It’s over—we held on!(They get no response from Mack. Pete calls back again)Pete: Uncle Mack? (Alarmed) Uncle Mack? Guys—it’s Uncle Mack!(Pete rushes to the door, quickly followed by his two brothers. The television stays on the post-game celebrations)(Cut to the interior of a modest suburban kitchen during the day. The brothers huddle around their mom, who sits at the table as she talks on the phone)Mom: No, no, that’s OK, Father. Saturday will be just fine. She hangs up the phone and hugs Pete.(Cut to Denny standing close by, looking horrified)"Act 2" 1:30 (Open on the guys in Uncle Mack’s garage, as Tom tugs on the light cord to an empty socket)Pete: How many times you gonna pull that?(Pete hits the garage door opener. Pete, Denny and Tom are standing around talking as Denny fiddles with a leaf blower)Tom: (quietly to himself) I still can’t believe he’s gone... He waited his whole life for this.Denny: (shaking his head) Saturday of all days…talk about irony.Pete: (pained but firm) Hey, we’re not gonna bury him during game seven. I’ll tell you that much right now.Denny: Wha? Whaddaya mean? Father Culligan told Ma...Pete: (sympathetically) Think about it, Denny, huh? Game 7. People been waiting their whole lives for this. Our family. Our friends… Most of all, Uncle Mack.(Tom goes to the fridge and takes out three Miller Lites. He passes them out)Tom: I hear ya. Here’s a guy that listened to a double-header all through my college graduation.Denny: (smiling) Yeah he did.Tom: You think he’d want anyone to miss the biggest game ever on account of him?(An awkward silence falls over the group. Denny keeps fiddling with the blower)Denny: I think he would want me to have this. (Tom stares at him blankly)Tom: You don’t even have a yard.Denny: (without looking up) Still…(Tom shakes his head)Pete: (ignoring both of them) I just want to make the right call, here, you know? Do right by Uncle Mack.(Tom walks over and finds a light bulb for the garage and begins to screw it in) Tom: If we’re gonna do this...we’re gonna have to start at the top.(They walk out of the living room)(Cut to the interior of church. Open on the screen over the confessional being slid open. Pete sits in the confessional as his mother silently lights candles. Father Culligan, an old, cranky priest sits on the other side)Pete: Forgive me, Father, for I think I might be about to sin...Father Culligan: About to?Pete: Well, I mean...we’re still throwing ideas around.Father Culligan: I see...Pete: As you know, Father, my Uncle Mack’s funeral is on Saturday. And a… being the day of the game and…well, I mean, you know—we don’t want to shake up the apple cart.Father Culligan: My son...I knew your uncle since we were boys. He loved this team—as do we all...(The priest pauses and looks at the man, arching his eyebrows tellingly)Father Culligan: (cont’d) I’m sure you’ll make the right call.(The screen slams shut)"Act 3" 1:30(Cut to the exterior to a florist shop. Pete, Denny and Tom are standing outside a florist’s. Pete looks up at the signage and then to Denny, with a "you-gotta-be-kidding-me" look on his face. Denny gives him a reassuring thumbs-up and walks in)Pete: Denny, can he do this or what?Denny: He’s our guy. Fact. Just trust me on this, OK?Tom: He’s a flower guy, Denny.Denny: Just trust me.(Cut to interior of florist shop. A second later, Pete joins Tom and Denny. Fritzy stands behind the counter wearing a smock over a Led Zepplin T-shirt. He sees the men walk in. His face lights up with recognition)Denny: Hey Fritzy!Fritzy: (surprised) Hey, yo Denny. Denny: It’s been a while…Fritzy: (Nodding to the other two brothers) Ladies.Pete: Wha-?Denny: Relax. (pauses awkwardly) Listen—we got a situation here. Is there someplace we can talk? (Bewildered, Fritzy motions that they should step inside a giant, glass floral fridge. Cut to wide shot from outside the glass floral fridge. Looking in, we can see the four men talking, but we can’t hear what they’re saying. Cut to inside the glass floral fridge)Fritzy: Ah, no way, man…Tom: (on edge) I’m telling you Fritz! You’ll only miss the first two innings…Denny: C’mon, Fritzy…(Fritzy hesitates, then shakes his head and nods)Fritzy: (reluctantly) OK, man...I’ll do it. But not for you clowns, for Mack.(Guys empty out of the cooler relieved)Tom: Thanks, Fritz.(Cut to Boston streets and the I/E of Fritzy’s hearse. Open on a transistor radio jingling from the rearview window as it broadcasts Game 7. Reveal Fritzy in a tuxedo, driving a hearse at the head of a funeral procession. As they drive, they pass a bar on the side of the road. Noticing it, Fritzy reaches under the steering wheel and gives a hard tug. The hearse comes to a coughing, screeching halt. The rest of the procession follows in turn, until the whole procession stops. Mom comes running out of the first car behind the hearse, followed closely by Bobby and Tom. Fritzy gets out, too)Mom: (crazed) Hey! Whattaya doing here? We’re—we’re going to a funeral. What’s wrong?Pete: Ma, ma! Calm down...Mom: (still leaning in the window) Will you get it to work?Pete: It’s not his fault. The car’s broken. (Ma sighs, defeated but unwilling to accept it)Pete: Look. There’s a bar across the street...we can wait there. C’mon. We’ll be over there."Act 4" 1:30(Open on interior of a bar. It’s daytime. The funeral procession streaming into the bar. The bar is virtually empty, with a few patrons. The game is on the television. The bartender looks to the door as a stream of people dressed in black files in. They sit quietly. Mom walks in and looks around with disgust. She walks over to a table in the corner. Tom notices this and brings her a beer)Tom: He’s right, Ma...it could take awhile. You want a beer?Mom: (angrily) Sure, why not? Your uncle’s out in the car, we’re in here watching baseball!Pete: (sympathetically) It’s been a hard day on all of us, Mom, relax.(The gathering goes from being quiet to slowly reminiscing about Mack)Father Culligan: Buckets of rain, and Mack stops to give this old guy a jump... (The somber gathering gains life and momentum, turning into a celebration of Mack’s life, as people joyfully recount their favorite memories of him. Pan to man)Man 1: 1989 we were down in Winter Haven… and in the third inning I says to him, I said, "Mack…"Woman: Two of us sat on the roof…watching the stars…eating bacon and eggs about…Father Culligan: That’s Mack for you… Woman 2: Yeah, he’s a great guy…Father Culligan: Wonderful guy…Woman 3: (off-screen) I’m gonna miss himMan 2: (off-screen) I certainly will, too.(Mom notices the new vibe. She takes it all in, and her expression begins to change. It goes from morose to accepting to approval. After a moment, she puts on a brave smile, looking out the window. She slowly walks towards the boys, as the murmur continues)Frank: Me and Mack was over in Mattapan…Mom: (off camera) Wouldya give it a rest? People are tryin’ to watch the game…Tom: What? Allright, Ma!(The boys embrace her, relieved that she, too, has now transformed. She smiles, rejoining the group)(Cut to Fritzy opening up the back of the hearse. He takes the small transistor radio and places it respectfully on Mack’s coffin. He then closes the door and walks back towards the bar as the music fades out. A Miller Lite sign is seen in the window)
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